Research Methodology for Social Sciences

Research Methodology: Concepts, Tools, and Applications for Commerce and Management is a practical and easy-to-understand guide for students, research scholars, and faculty members in Commerce, Management, Finance, and Social Sciences. The book explains the fundamentals of research in a clear and systematic manner and helps readers understand the complete research process step by step. The book covers important topics such as research design, sampling techniques, data collection methods, questionnaire design, measurement and scaling, statistical tools, SPSS, Structural Equation Modeling (SEM), SmartPLS, AMOS, research report writing, research paper writing, and publication ethics. This book is especially useful for B.Com, BBA, MBA, M.Com, PhD, NET, SET, and university research scholars. With simple explanations, practical examples, and academic structure, this book serves as a complete guide for preparing research projects, dissertations, and journal publications.

Dr. Dasari Rajesh Babu is an Associate Professor in the School of Commerce and Management at Mohan Babu University, Tirupati. He holds a Ph.D. in Finance with specialisation in Behavioural Finance, and brings more than fifteen years of teaching and research experience to this work. He has published research papers in national and international journals and has guided postgraduate research projects across finance, management, and commerce disciplines. His research interests span Behavioural Finance, Financial Literacy, Investment Behaviour, FinTech, and Research Methodology. Dr. Rajesh Babu participates actively in academic conferences, interdisciplinary research projects, and faculty development programmes. He is committed to making quality research accessible especially to first-generation research scholars in Telugu-medium and regional universities who often find research methodology textbooks unnecessarily intimidating. This book is, in part, a response to that concern.