Research Methodology for Social Sciences

Research Methodology for Social Sciences is a comprehensive guide designed to equip students, researchers, and academicians with the knowledge and skills required to conduct high-quality social science research. The book covers the complete research process, including problem identification, literature review, research design, sampling techniques, data collection methods, questionnaire design, qualitative and quantitative research approaches, statistical analysis, hypothesis testing, and interpretation of results. It also addresses research ethics, report writing, citation practices, and the effective presentation of research findings. With practical examples, case studies, and step-by-step guidance, the book bridges theoretical concepts with real-world research applications. Suitable for undergraduate, postgraduate, and doctoral scholars, this resource serves as an essential reference for conducting systematic, reliable, and impactful research across diverse disciplines within the social sciences.This book is especially useful for B.Com, BBA, MBA, M.Com, PhD, NET, SET, and university research scholars. With simple explanations, practical examples, and academic structure, this book serves as a complete guide for preparing research projects, dissertations, and journal publications.

Dr. Dasari Rajesh Babu is an Associate Professor in the School of Commerce and Management at Mohan Babu University, Tirupati. He holds a Ph.D. in Finance with specialisation in Behavioural Finance, and brings more than fifteen years of teaching and research experience to this work. He has published research papers in national and international journals and has guided postgraduate research projects across finance, management, and commerce disciplines. His research interests span Behavioural Finance, Financial Literacy, Investment Behaviour, FinTech, and Research Methodology. Dr. Rajesh Babu participates actively in academic conferences, interdisciplinary research projects, and faculty development programmes. He is committed to making quality research accessible especially to first-generation research scholars in Telugu-medium and regional universities who often find research methodology textbooks unnecessarily intimidating. This book is, in part, a response to that concern.